The website of Smarter Business Ideas, Australia’s new and exciting magazine designed specifically for small and medium business owners, carries all the magazine content plus extra articles and features constant news updates.
Featured Articles Smarter Business Ideas - Issue 3, July 2011
The art of online networking Smarter chats with Mick Hickinbotham, social media senior advisor at Telstra, to get insights from the big end of town that you can use to promote your own business.
Telstra business makeover – Meet the winners Our first competition, promoted in the launch issue of Smarter Business Ideas, drew hundreds of strong entries from small businesses across Australia. Here are chat with the first three winners about how digital communications will transform their work (and home) life.
Have you protected your business’ most valuable asset? Ask many business owners to nominate their most important asset and chances are they won’t say buildings, equipment or stock - it will be data. Ian Gayson explains the importance of secure backups so that you can stay afloat, even if the unthinkable happens.
What’s new in mobile? Faster, brighter, thinner: business-ready devices are maturing quickly and so too are the needs of its users. Kevin Cheung examines the latest business-ready devices available from Telstra.
Shani Wood likes a party. However, as head of event production company Shani Wood Events (SWE), she's the first to admit that her enjoyment comes from behind the scenes, rather than as a participant.
Paula Campbell admits that DPC Wholesalers, the confectionery and snack distribution company she runs with her husband, could use exactly the kind of assistance a Telstra Business Makeover will provide.